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Betty Crocker

Since 1921, the Betty Crocker name has symbolized General Mill’s continuing tradition of service to consumers. Although Betty was never a real person, her name and identity have become synonymous with helpfulness, trustworthiness and quality. It all began when a promotion for Gold Medal Flour offered consumers a pin cushion resembling a flour sack if they correctly completed a jigsaw puzzle of a milling scene. The Washburn Crosby Company, a forerunner of General Mills, received thousands of responses and a flood of questions about baking.

"Betty Crocker" was created as a signature to personalize the responses to those inquiries. The surname Crocker was chosen to honor a popular, recently retired director the company, William G. Crocker. Betty was chosen simply as a friendly sounding name. Female employees were invited to submit sample Betty Crocker signatures; the one judged most distinctive is the basis for the one still in use today.

During this same time period, the company expanded its commitment to consumer service and product quality by sponsoring cooking schools across the country. In fact, the company launched a radio show in 1924. Later named "The Betty Crocker Cooking School of the Air" the broadcast became one of the longest running shows in radio history. The growth of consumer demand for information necessitated the hiring of 21 home economists. They were employed to carefully test and demonstrate the company’s gold medal-winning flour. This was the beginning of the Betty Crocker Kitchens.

Betty Crocker
Article code 9.V.1
€5,85
in stock
Gushers fruit snacks, filled with tropical flavors. Read more
Betty Crocker
Article code 4.P.1
€5,85
in stock
Contains The Strawberry Splash and Tropical Flavors. Read more
Betty Crocker
Article code 2.K.4
€5,25
in stock
Mix for blueberry muffins. Read more
Betty Crocker
Article code 2.M.5
€5,50
in stock
Gluten-free chocolate fudge brownie mix. Read more
Betty Crocker
Article code 2.K.3
€5,50
out of stock
Mix for rainbow cookies. Read more
Betty Crocker
Article code 2.M.5
€6,30
out of stock
Betty Crocker rainbow speckles cake mix. Read more
€6,99
out of stock
Gluten free Devil's Food Cake mix. Read more
€6,50€2,00
out of stock
Vanilla icing for cakes. Read more
Betty Crocker
Article code 2.E.5
€6,95€2,90
out of stock
Mix for lemon cake. Read more
Betty Crocker
Article code 2.J.2
€6,50
out of stock
Mix for chocolate fudge brownies. Read more
Betty Crocker
Article code 2.L.3
€6,50€3,50
in stock
Betty Crocker's glossy chocolate fudge frosting is the perfect finish for cakes. Enough for a cake of approximately 20 cm or 27 cupcakes. Read more
Betty Crocker
Article code 2.N.4
€6,50
in stock
Vanilla buttercream icing for cakes. Read more
Betty Crocker
Article code 2.B.4
€6,40
in stock
Mix for red velvet cake. Read more
Betty Crocker
Article code 2.L.4
€6,30
out of stock
Mix for velvet vanilla cake. Read more
Betty Crocker
Article code 2.G.4
€5,80
in stock
Betty Crocker
Article code 2.E.3
€6,50€2,00
out of stock
Chocolate icing for cakes. Read more
Betty Crocker
Article code 2.K.2
€4,80
in stock
Lemon glaze for cakes. Read more
Betty Crocker
Article code 2.H.3
€6,25
in stock
Cream Cheese icing for cakes. Read more
Betty Crocker
Article code 2.K.5
€5,50€2,50
in stock
Betty Crocker chocolate cake mix. Read more
Betty Crocker
Article code 2.L.5
€3,99
out of stock
Betty Crocker Chocolate Chip Cookie Mix. Read more
Betty Crocker
Article code 4.E.1
€5,85
in stock
Betty Crocker Fruit Roll-ups good source of vitamin C, gluten-free and 50 calories per roll. The Variety pack with the flavors Tropical Tie-Dye, Strawberry and blue razzbery contains 10 take-away bags. Read more
Betty Crocker
Article code 2.K.5
€5,95
out of stock
Fast and simple with this cake mix by Betty Crocker supermoist cake soon you have a delicious on the table! Read more
Betty Crocker
Article code 2.K.3
€6,40€4,50
in stock
Use Carrot Cake mix to make a supermoist Carrot Cake. Easy and quick. Read more
Betty Crocker
Article code 2.D.3
€5,35€3,99
in stock
For a perfect finish to your baked creations, try this delicious ready-to-use Betty Crocker Coffee Icing. Read more